How to Name a Business or Product How to name a business or product can be challenging, especially if it later turns out the name you chose infringes someone else’s trademark. Join host Hanna Hasl-Kelchner, author of The Business Guide to Legal Literacy, to...
Customer experience management – wow! Turning prospects into delighted customers and raving fans is every business owner’s dream. But how do you roll out the red carpet without losing your shirt? Our next guest has hundreds of ways. She’s Donna Cutting, author...
Findability. Having your business rise to the top of search results on the Internet or being found at all is the holy grail of search engine marketing. If you’re frustrated because you paid a lot of money for a beautiful website that’s not bringing in any business,...
Are consumer buying habits mystifying at times? Join host Hanna Hasl-Kelchner as she welcomes sales strategy guru Brian Gracon, author of Meconomics® 101, who has a system for helping you identify what customers really want. WHAT YOU’LL DISCOVER ABOUT CONSUMER...
Is social selling a reliable part of your sales and marketing plan? If your business is engaged in some social media because you think you’re supposed to, but you’re not getting much traction, you’re going to love today’s guest, social selling expert,...
Events can spice up your business development. But, without the right event marketing you could end up with an empty room and extra food that goes home with your employees. How do you go from writhing in agony to thrivin’ ‘n rockin’ the house? Join host...
