How to Name a Business or Product
How to name a business or product can be challenging, especially if it later turns out the name you chose infringes someone else’s trademark.
Join host Hanna Hasl-Kelchner, author of The Business Guide to Legal Literacy, to examine the pros and cons of how to name a business or product and discover the factors that can lead to a serious identity crisis.
WHAT YOU’LL DISCOVER ABOUT HOW TO NAME A BUSINESS OR PRODUCT:
- The pros and cons of common business and product naming methods.
- The best ways to avoid an identity crisis when picking a name.
- The way to turn what you name a business or product into an incredibly powerful marketing tool.
- And MUCH more.
Hanna Hasl-Kelchner empowers smart executives, managers, and entrepreneurs with big picture thinking and the legal literacy advantage.
She is an ivy-league trained business expert, entrepreneur and recovering S&P 500 business lawyer.
Her mission is to help you access the business information you need to succeed and to sidestep the speedbumps and landmines hiding in plain view.
That’s why today she spends her time interviewing the fabulous guests you hear on Business Confidential Now as well as provide leadership development to executives, managers and entrepreneurs.
Hanna accomplishes this through her public speaking, consulting, training, and coaching work at Business M.O., LLC and its education division, the Legal Leverage® Academy, using methods honed while teaching at two top tier MBA programs (Duke’s Fuqua School of Business and the University of Virginia’s Darden School). She makes learning simple, easy, and fun.
Hanna is a best-selling author whose ground-breaking book, The Business Guide to Legal Literacy: What Every Manager Should Know About the Law. It’s been cited by Wikipedia to highlight the bottom line value of legal literacy. She also the co-author of the best-seller Champions: Knockout Strategies for Health, Wealth, and Success From Today’s Leading Experts.
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