Measuring intangible services, like the value of advice from a doctor or lawyer, can be daunting. It’s often the measure that can determine whether a business treats such advice or service as a nice-to-have discretionary cost or a must-have investment in...
The world is constantly changing and businesses need to adapt. It’s getting harder because customers talk online a lot. What are strategies you can formulate to promote your brand well? Partnering with influencers to attract customers is a great way to build...
Creating a memorable marketing message that sets your business apart from the competition can be serious challenge for many small and mid-size businesses. It’s easy to bounce from one “marketing idea of the week” to the next with little to show for your efforts...